Little notes on a big life, by Michael Martine

Dear gods and goddesses of old:
You’re all fired. Please clean out your desks, turn in your badges to security, and exit the building.
Thank you.
The success of relevant text-only ads has been proven by Google and others. And yet, when I use Pandora (a service I love) I see nothing but giant flash ads for things I don’t care about.
The ads certainly don’t seem like they’re related to the music at all. Even in the cases where the ads have Pandora stations you can listen to, most of them are not the kind of music I like.
In spite of the fact that Pandora has all the fine-tuned settings of all my stations, and all my bookmarked songs, artists, and albums, it does not display ads that are relevant to someone with my tastes in music.
There’s a lot of room to the right of the Pandora player area to display ads. You could place a lot of text there, and provide real information that might give someone something to think about, and perhaps convince them to click on a link to learn more. It’s almost enough to put half a web page, depending on the visitor’s monitor size and resolution.
As I said, I love Pandora. They could get a lot more creative and effective with their advertising.
These are two dreams I really had last night, one after the other. Each one “stars” two people of the same sex.
Dream #1
Two men are in a cave. The cave is so vast, they never touch walls or ceiling. They just keep walking, staying near each other by the sound of their voices. They are extremely scared they will never get out.
They finally do emerge into the light, to a crowd of reporters and gawkers. They fall to their knees and sob, ignoring everyone.
Dream #2
Two women sit amid the smoking wreckage of their homes and neighborhood. They are arguing with each other about something. They are covered in dust and soot, utterly disheveled. One finally has enough of the other, and she picks up a broken chunk of concrete and throws it her neighbor, who ducks and it misses.
These words won’t mean anything to you now, but if you watch the video, they will make you spray your beverage out your nose: “hang a pork chop around a skinny bitch’s neck.”
Original here.